Monday, July 6, 2015

PARADIGM SHIFT: Old Person’ Brands Getting Millennial Makeovers

  • What’s particularly tricky about the attempts of old-fashioned brands to remain relevant and in-demand today is that millennials are notoriously difficult to reach with traditional marketing

     

    KFC

    Colonel Sanders
    KFC KFC's Colonel Sanders
    You’ve probably noticed that Colonel Sanders has made a comeback. While the return of KFC’s white-haired founder-mascot may not seem to have anything to do with millennials, the goofball humor of the new Colonel, now played by SNL veteran Darrell Hammond, certainly seems aimed at a new generation of consumers who may largely ignore KFC’s “finger lickin’ good” food. What’s more, the revamped Colonel is part of KFC’s larger hipster makeover that includes a screwball online video game in which players make Colonel Sanders punch people in the face and bounce babies off of trampolines.

    • Pizza Hut

    150630_EM_MillennialBrands_PizzaHut
    courtesy Pizza Hut Pizza Hut Hot Dog Bites pizza
    If any group is intrigued with tasting fast food monstrosities like Pizza Hut’s new hot dog pizza, it’s millennials. They’ve come of age as full-fledged foodies who welcome spice and quickly tire of the same-old, same-old. In addition to wacky creations like the hot dog pizza, Pizza Hut has been shooting for a youth surge with a radical new menu featuring a wide spectrum of crust, sauce, and “drizzle” dipping options, as well as gimmicks like this funky pizza box that turns into a film projector.

     READ MORE FROM THE SOURCE:
    http://time.com/money/3945074/millennial-makeovers-consumer-brands/
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