5 Secrets to Better Life Habits: "Best of all? It’s actually the easiest move. She hasn’t eliminated anyone’s freedom of choice; she’s simply made a small tweak that makes the healthier food decision a little more user-friendly. Thaler and Sunstein call this “choice architecture,” or influencing decisions by changing the context of how the choices are presented. They argue that, in a similar fashion, we can “nudge” other people, and ourselves, to make the best decision simply by making, or “architecting,” small tweaks to our own environments."
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