TIP: To be an Effective Persuader, tie in the other person’s goals, needs & wants with your desired outcome

The “Acknowledge Their Ego” Influencer Strategy “If you hurt someone’s ego when you’re trying to overcome a situation, you’re going to alienate that person by making her sad, mad or angry, that’s why the key to getting your boss to see your point of view in this tricky case is to stroke her ego.
 http://www.learnvest.com/2015/02/5-ways-to-be-a-power-influencer-at-work-and-still-play-nice-with-coworkers/3/