Harvard Business Review, "How to Become a Thought Leader in Six Steps," marketing consultant Dorie Clark emphasized that in a globalized economy employees and executives alike need to build their reputation as a "singular expert" who not just participates in the workplace conversation but drives it. She recommends that people follow these six steps to launch their thought leadership:
- Create a robust online presence.
- Flaunt high-quality affiliations.
- Give public speeches.
- Appear on TV.
- Win some awards.
- Publish a book.
